TACO BELL - Spice Up The Night

Here are two TACO BELL radio spots for Spice Up The Night from our Executive Creative Director Mr. Chip Fuller.

Radio Spot 1

Radio Spot 2


The Target Audience

The target audience for this campaign were young adults hanging out late, leaving the clubs, concert events, or those just craving a late night meal. The campaign consisted of TV spots, print campaign, in store merchandise displays, radio spots, and social media. The campaign was highly successful in increasing late night sales.




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