Our founder (Thomas Denby) worked as a Sr. Designer. Working with the Creative Director, copywriter, the event coordinator, and floor layout designer. Our goal was to develop a cohesive visual look while using the new brand voice. To give the overall floor layout a unified look and feel.
Each section of the convention floor spoke the new Yamaha Brand and Brand voice visually as well as verbally. It was very successful, the client was very happy with the final outcome.