Advertising Campaign Development | Creative Strategy | Brand Development | Website Design

Brand Development

Creative That Speaks To Your Audience, Loyalty And Love For Your Brand.

Brand Development

The essence of brand essence should be at the core of all advertising/marketing campaigns and inward/outward facing communications. It’s the first thing the target will see and the one thing they remember. The best brands are simple and memorable yet speak volumes. Some of work you will remember even without the name of the product or company.

Great strategic work starts by understanding both your strengths and challenges. We ask questions. And more questions. And more questions. We work to understand self-perceived image, goals, audience, project parameters, and desired outcomes — and how they line-uo to how others see you. We research potential audiences and study the competition. By doing the home work we can confidently deliver smart solutions that advance the brand effectively and memorably, whether to solve problems or gain a new objective.

About Brooklyn
Phases Of Brand Development

These are steps that we take In developoing a brand for our clients
PHASE ONE:
Development of Thumbnail Sketches

The first step after gathering all of the information from the client and developing a clear creative strategy. The development of a creative mood board to (set the designers in the right direction). We begin to develop thumbnail sketches to work out the possible visual brand icon.

PHASE TWO:
Refinement of Phase One

As a team, we go over the rough brand ideas and select those designs that potentially best speak in the creative strategy voice. We refine these ideas, placing them into a presentation to present them to the client.

PHASE THREE:
Refinement of Phase Two

With the clients’ feedback and selection, we begin to break down the ideas and expand on the look and feel of the design. The goal in this phase is to push the look of the selected design, fully exploring all variations of the potential brand icon.

After going over the refined brand icon looks the top four are chosen for a presentation to the client.

PHASE FOUR:
Refinement of The Selected Two Brand Looks

With the clients’ feedback on the presented designs, we continue to build on the presented design, breaking it down, and exploring the look and feel to get the look that speaks to what we want to say with the brand icon and has it speak to the targeted audience.

About Brooklyn

SELECTED BRAND ICON

With the clients’ feedback on the presented designs, we continue to build on the presented design, breaking it down, and exploring the look and feel to get the look that speaks to what we want to say with the brand icon and has it speak to the targeted audience.

Other Developed Brands Across Multi Platforms

DISCOVER LONG BEACH – Pitch

Discover Long Beach was apart of a pitch to the City of Long Beach to get the community to explore new areas, restaurants, and businesses located in the city of Long Beach.

THE KLINGON FESTIVAL – Pitch

The Klingon Festival is held every year and this was a pitch created to win new business. It was the development of a new brand, a new brand look, and a campaign.

DISCOVER LONG BEACH – Video

This video was apart of the Discover Long Beach brand development campaign.

LET’S WORK
TOGETHER

Creative That Speaks To Your Audience,
Loyalty And Love For Your Brand.

Nemoi is certified as a minority-owned business with the SOUTHERN CALIFORNIA MINORITY SUPPLIER DEVELOPMENT COUNCIL. Our certified number is SC33422.

235 East Broadway 800
Long Beach CA, 90802

info@nemoiadv.com

(562) 900-9500

© 2020 – Nemoi Advertising and Design LLC.

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